There are many people who wonder what benefits are offered by bulk SMS services as opposed to the other types of marketing around. While the perceived benefits of these services are speed and cost-effectiveness, there are other benefits to be had as well. Learning about these benefits can help you learn whether or not this is an option that will be good for you and your business.

Open Rates

Most people don’t realise that 98% of all SMS messages are not only opened but also read by the person who received them. On average, these messages are opened within five seconds of being received. As a result, if you want to ensure that your message is seen by the most people in your database, then you should choose SMS every single time.

Flexibility and Speed

When it comes to the business world, it is important to ensure that adaptability and flexibility is present in the ever-changing market. Since there is almost a zero lead time with bulk SMS marketing, the campaigns are able to be conceived and delivered to the target audience in just a few minutes. This method of marketing can help to drive more traffic on a slower day or to help clear older stock before a new delivery.

Lower Cost and Higher ROI

Another benefit offered by bulk SMS service in Malaysia is that the efforts are affordable for small and medium-sized businesses. The fact is that television commercials and newspaper ads can be quite cost-prohibitive for these smaller businesses. However, with bulk SMS services, this is not the case. This method of marketing has a much lower cost to set up and maintain. With this high amount of cost-effectiveness and the high return rate, it just makes sense to invest in bulk SMS marketing.

Highly Targeted

In the past, business owners and company marketing managers would send out messages and hope that they would get to the target audience. However, this just isn’t good enough in today’s highly-competitive market. It is more important than ever before for every single marketing message to be as targeted as possible. Keep in mind that bulk SMS marketing is considered permission-based. The individuals who receive the messages will currently have a relationship with you and will have agreed to receive them.

With SMS marketing, you are only reaching out to customers who want to receive something from you. This means that it is up to seven times easier to resell to one of your existing customers than to try and get a new customer.

If you are searching for an effective and affordable way to reach customers, then it is a good idea to consider bulk SMS services. When you do this, you will be able to reach an audience who wants to hear and see what you have to offer. This method of marketing is going to be much more affordable than other forms that are available.