Technology in today’s world is extremely important as communication in most means are done with the help of social media, which is a part of innovation and technology. Social media tools and platforms are coming out every day, and that too each with new features and better ways of communicating with people on a daily basis.

Social media, also completely associates itself with social networking. Even though two of the words ideally mean the same thing, social networking has a completely different connotation to it with the word ‘networking’ attached to it. Networking does not necessarily mean that it has to be friendship and communicating with others. Networking usually is the way of formally communicating with people in order to form connections. It helps in creating connections with several people with whom possible business ordeals can be discussed and understood with.

The benefits of social media and networking for business

• Social networking makes every relationship more personal –Social media is ideally a two-way channel where you have the opportunity to build a rapport with your clients and future prospects. These platforms are not about amazing sales methods that you deliver to the audience. Social networking is mainly about interactions and an open dialogue with its users. Social media helps you increase a brand and build genuine relationships with your clients. It shortens the distance with your audience, especially when you address them from your personal accounts.

Gaming sites effectively starts off with social media to amplify relationships with its players. They engage in several discussions with immediate and adequate responses that relate with the community. They show a different face of the brand and win the hearts of clients.

• Businesses can be promoted more effectively- According to certain statistics, 75 % of businesses can be raised in a better manner when they are spread through a social media platform. There a wider audience that the business and its service go towards, making it easier for the clients to understand the types of services and products that the business has to offer. Advertising on a social media is one of the basic ways in which businesses are promoted, as it starts appearing around normal posts of people.

• Valuable insights about clients and supporters can be gained- The way in which a business can understand whether it is doing well or not, is through the means of feedback. Getting feedback on an online platform is much easier than that of understanding the feelings of clients otherwise. Simple comments sections for the feedback of the clients of the service and business can spread more word about the quality of the place, thus helping in gaining more clients in the first place.

• Housing management and areas can be understood- Several successful Chandler HOA management companies agree that their business and service, of providing insights of areas and housing complexes have been clarified in a better format to clients on an online social media format. When someone is looking for housing places or for managers of that sort, social media makes a major impact.